The Wine Institute's new survey of 2,442 wine consumers says
Winery websites were also found to be as popular as other wine and lifestyle websites among those interested in on-line information.
The survey also notes that word-of-mouth (WOM) is the most powerful influencer of wine consumers. How can you generate more WOM for your wines? It's worth some thought.
From Wine Business Online. Interestingly, the Wine Institute Web site makes no mention of the press release (at least not as of 9 AM Thursday morning).
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