Lenn Thompson over at LENNDEVOURS (a wine blog focused on Long Island wines) has 5 great suggestions for wineries that want to improve their Web-based marketing:
- Build a Web site
- Update at least once a month
- If you offer an e-mail newsletter, actually send one out
- Make buying wine easy
- Check your e-mail every day
Lenn points out that one reason to improve is the fact that the market for your wines is now much broader, thanks to the US Supreme Court, and your Web site is the first point of contact for these new potential customers. Get all the details in his post Long Island Wineries Weak at Web Marketing:
Simply put, the Long Island wine industry deserves good grades for its wine, but when it comes to using the Internet to promote itself and its wares, it gets an F.
It's not just Long Island wineries, though. The median score for the 2,200+ winery Web sites currently in The Winery Web Site Report is 48 out of 100 (the highest score is 83).