As I was working on The Winery Web Site Report earlier this year, I saw this post about someone who had used PRWEB to send out a press release. I made a note of it, since I already knew that PR was going to be important for marketing the Report.
Last Wednesday (December 14), I sent out a press release on The Top Ten Winery Web Sites of 2005 via PRWEB, spending $80 for all the bells and whistles (although you can spend more to improve your position on their daily list). I think ours ended up at #108 (out of probably 500 releases that day). Some companies spent over $500 for positioning their release. You can also pay nothing, but that doesn't get you tracking (a $10 contribution).
As of today, the release has been "opened" (as measured by tracking software) over 21,470 times. It has been "picked up" (a strange PRWEB phrase which doesn't appear to mean much, except as a relative value) by media outlets an "estimated" 1,588 times, printed 23 times, forwarded 40 times, and downloaded as a PDF 150 times. These are good results, judging from the 7 day averages which PRWEB makes available.
Traffic to www.WineryWebSiteReport.com has increased 10x for the two days following the release on December 14th, and visits to the Winery Web Site Report blog are up 2-3x. We've had 70 wineries request their free top-line evaluation score, which opens a conversation with them. Bottom line: a release on PRWEB been a great way to raise awareness of what we're doing with the Report. It helps that everyone loves a "top ten" list.
Of course, all this doesn't matter at all if it doesn't end up influencing people to purchase a copy of the Report (and we did sell some yesterday).